In all domains of our everyday lives, from eating habits to sexual behavior and professional
success, there are fewer and fewer prohibitions, and more and more norms-ideals to follow.
[. . .] In our late capitalist universe, the subject is not guilty when he infringes a prohibition. It
is far more likely that he feels guilty when (or, rather, because) he is not happy – the
command to be happy is perhaps the ultimate superego injunction (Zizek, 2005, p. 225).
