Startup Saturday Bangalore June 12 @ IIMB: "Media and PR for your Startup"

Submitted by Derick Ng on 8 June 2010 - 5:22am

The June edition of Startup Saturday Bangalore will focus on “Media and PR”.
You could have the most incredible product on the planet but it would do you no good unless your customers know that it exists.
Media and PR play an important role in helping you reach out to your prospective customers. They often allow you to enter into markets which you could not have tapped into, with your current network or finances.
Startup Saturday Bangalore June aims to equip you with powerful insights and strategies on getting your startup featured in mainstream media.

To Register please go here: http://startupsaturday.headstart.in/event.php?eid=43
Not only will our speakers share on what makes a startup news-worthy, we will also have some entrepreneurs share their experiences with the by products of getting media coverage.
Among our Speakers we will have:

  • Shradha Sharma of YourStory. She will be there to answer your questions besides sharing her thoughts on what you could do to get your startup featured periodically in the media rather than making it a one time affair.
  • Suryanaranayan A, serial entrepreneur and COO of NSRCEL Bangalore will share about his experiences with PR firms. He would also throw light on how to select on and approximately how much to pay.
  • We will also have someone from the mainstream media who covers startups regularly discussing what kind of content are media houses looking for while doing a story on Startups.
  • The Startup to demo would be Artoo Technologies who has very recently won the TiE Kaun Banega Entrepreneur award as well: It is a technology startup that provides software solutions to Micro Finance Institutions.



    • Theme: Media and PR for Startups
    Date: June 12, 2010 (9:30 AM to 1:00 PM)
    Venue: North Pergola, IIM Bangalore
    Fee: Rs. 100
    Agenda:
    09:30 – 10:00 : Registration
    10:00 – 10:10 : Introduction
    10:10 – 10:30 : Startup Demo 1: Artoo Technologies
    10:30 – 11:00 : Lighting pitches (Part 1)
    11:00 – 11:30 : Expert Talks 1
    11:30 – 12:00 : Lightning pitches (Part 2)
    12:00 – 12:30 : Expert Talks 2
    12:30 – 13:00 : Networking Break

Register: http://startupsaturday.headstart.in/event.php?eid=43